← Answers
How do I know if my apartment marketing is working?
Short answer
Watch the actions renters take before they lease: calls from Google, direction requests, website clicks, tour requests and applications. Followers and impressions can help explain why those moved, but they are not the result. LocalLift, from The SocialDM, sends communities on the program a Weekly Pulse with their Google calls, direction requests and website clicks, so the team sees what changed every week.
The problem
Numbers that matter
01Calls, direction requests and website clicks from your Google Business Profile.
02Tour requests and applications.
03Whether Google and AI tools name your community for the questions renters ask.
Numbers that only look good on their ownFollowers, likes and impressions with no link to renter actions. Rankings for words renters never search.
Three questions for any reportWhere does each number come from? What date does the data run to? Is this week compared with last week and last month?
FAQ
Questions we hear
Why don't my Google numbers match my leasing software?
Google counts actions on your profile. Your leasing software counts leads and leases from every source. Compare the trends, not the exact totals.
Can you tell whether AI tools mention us?
Yes. LocalLift AI Shortlist checks whether the major AI assistants name a community for the everyday questions renters ask.