ChatGPT Now Lets You Claim Your Business: What Local Owners Should Do This Week
On November 10, 2026, OpenAI introduced Businesses in ChatGPT, in beta. Through Business Hub, businesses can claim their business in ChatGPT, keep their details current and see how often they are mentioned. If people already ask ChatGPT which business to choose in your category, this is a new way to put your own details in front of ChatGPT. We claimed and verified The SocialDM the day after launch, and here is what local owners should know this week.
What did OpenAI launch?
According to OpenAI's announcement, Business Hub lets companies claim their organization in ChatGPT and, once verified, update key details and add product feeds with pricing and availability. OpenAI says 1.2 billion people use ChatGPT each week.
The launch has three parts:
- Your business profile. When a business appears in a ChatGPT answer, people can click to see its ChatGPT profile.
- Insights. Business Hub shows how many mentions and website clicks a business receives, plus discovery topics, which OpenAI describes as common themes across conversations where its website is cited.
- Business Agents. After claiming, a business can build an agent that answers customer questions in a clearly labeled conversation, separate from ChatGPT's own answers. At launch, OpenAI lists these for eligible ecommerce and online service businesses in the United States.
Who can claim a business in ChatGPT?
OpenAI says any eligible business located where ChatGPT is available can claim its business through Business Hub. Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative, and Shopify merchants can connect their store to streamline verification. The feature is in beta, so the steps and eligibility rules may change.
Why this matters for a local business
Business Hub gives owners a new way to provide information to ChatGPT directly. In our experience, AI answers also draw on your website, your Google Business Profile, review sites and directories, so if any of those are out of date, the answer a customer gets can be too.
A claimed profile changes two things. First, you have a place to keep key details accurate. Second, you can see how many mentions and website clicks your business receives in ChatGPT, once there is enough activity to meet OpenAI's thresholds. For apartment communities, medical practices, salons, med spas and real estate agents, that is a useful new scoreboard for how ChatGPT represents you.
What it does not change: OpenAI does not say that claiming a profile makes ChatGPT recommend you more often. In our view, the sources ChatGPT draws on still matter. Think of the claim as the front door, not the whole house.
What to do this week
- Claim your business now. Go to Business Hub and follow OpenAI's claim and verification steps. Our advice: claim from an account the business controls long term, not a personal login that could leave with an employee.
- Match your details everywhere. Your name, address, phone, hours and services should read the same in Business Hub, on your website and on your Google Business Profile.
- Read your first insights. OpenAI says insights are aggregated and only appear once there are enough conversations or interactions to meet its thresholds, so a smaller business may see little at first. Note what you see as your baseline.
- Look at your discovery topics. They show common themes across conversations where your site is cited. A gap between those themes and what you actually want to be known for is a good place to start your content plan.
Privacy: what you will and will not see
OpenAI says it does not share users' conversations or Business Agent chats with businesses. You see totals and themes, not what any person typed. Set expectations with your team: this is a visibility dashboard, not a lead list.
Where this fits in your 2027 plan
OpenAI calls this an early step and says it plans to expand Businesses in ChatGPT and Business Agents to more markets and categories. Businesses that claim now, keep their information clean and track their numbers from the start will have a baseline to measure against as the program grows. If you want help reading your numbers or tightening the information AI tools see, talk to our team, or browse our plain answers on AI search for local businesses.
Questions we hear
Can I claim my business in ChatGPT?
OpenAI says any eligible business located where ChatGPT is available can claim its business through Business Hub. The program is in beta.
What does Business Hub show me?
Aggregated insights: the number of mentions and website clicks your business receives in ChatGPT, plus discovery topics, the common themes across conversations where your website is cited. Insights appear only when there is enough activity to meet OpenAI's thresholds.
Will claiming my business make ChatGPT recommend me more?
OpenAI does not say that it will. Claiming lets you keep your details accurate and see your numbers. In our view, the information about you across the web still shapes the answers.
Can I see what customers asked ChatGPT about me?
No. OpenAI says it does not share users' conversations or Business Agent chats with businesses. Insights are totals and themes only.
Can a local service business build a Business Agent?
Not at launch, unless it is an eligible ecommerce or online service business in the United States. OpenAI says it plans to expand Business Agents to more markets and business categories over time.
