CASE STUDY · LEASE UP TAKEOVER · PILLAR COMMUNITIES
New owner. Half leased. Our move.
Huxley Scottsdale is a 192 home luxury community in North Scottsdale. When Pillar Communities bought it in the middle of its lease up, they brought us in to take over the marketing and finish the job.
THE CHALLENGE
A lease up that changed hands halfway through.
A new owner means a new story, but renters do not wait for a rebrand. Huxley had to keep leasing in a competitive North Scottsdale luxury market while everything about how it showed up online changed hands.
We took over social, Google and the community's online presence and made it one story from day one of the new ownership.
IN THEIR WORDS
"When we bought Huxley in the middle of its lease up, we needed a team that could take over without missing a beat. The SocialDM made Huxley look and feel like the community we bought it to be, on social, on Google and everywhere renters search."
"The SocialDM treats Huxley like it is their own. The content is luxury level, the reporting is clear enough to share with ownership, and our team gets time back for residents."
Taking over a lease up?
A new owner is the best moment to reset how a community shows up. We will show you where yours stands today and what it takes to be on the shortlist.
GET YOUR VISIBILITY PLANAcquisition details from public reports, July 2025.