CASE STUDY · LEASE UP · FORE PROPERTY COMPANY
Found before the doors opened.
Montage is a new 183 home community in Tigard, Oregon. We started building its visibility months before anyone could move in, so it opened with 57 Google search rankings and its social accounts already live.
THE CHALLENGE
A brand new name in a market full of established ones.
A new community starts with no reviews, no search history and no reason for Google or AI assistants to recommend it. Around Montage, five communities built between 2020 and 2024 were already leasing, with a two to six year head start.
Many lease ups wait until the doors open to start marketing. By then, renters have already built their shortlist.
FROM CONCEPTION
We started before there was anything to tour.
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JUL 2025ZeroGoogle search rankings. The starting line.
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DEC 2025Social goes liveInstagram, Facebook and YouTube open three months before move in day.
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MAR 2026Doors open57 search rankings already in place by mid March.
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SEP 202698 rankings11 of them on the first page of Google.
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NOV 2026The new standardFORE makes this playbook part of the launch for every new development.
LEASING AGAINST THE MARKET
Seven months open. Within one point of a community built in 2024.
Montage gained 6 points in leased percentage in 30 days. Only one nearby community gained more, and it was built in 2024.
Public listing data, Sep 23 to Oct 23, 2026.
| Community | Built | Leased | 30 days |
|---|---|---|---|
| Montage | 2026 | 82.5% | Up 6.0 |
| Willow Apartments | 2024 | 83.5% | Down 1.9 |
| The Steward | 2024 | 89.1% | Up 7.3 |
| Pacific Ridge | 2024 | 93.4% | Down 2.6 |
| Mercato Grove | 2020 | 94.7% | Up 1.0 |
| The Overland | 2022 | 95.9% | Up 2.3 |
ONE TEAM, ONE STORY
Not six vendors. One team sending the same signal everywhere renters look.
Every channel was built around the same plan for Montage, so Google, AI assistants and renters all heard one consistent story.
Social content
Reels and photo posts made for Montage on Instagram, Facebook and YouTube, live months before opening.
Daily Presence
A Google listing kept current and complete. Monthly views grew from 973 in March to 3,416 in August.
Review Desk
33 Google reviews at 4.8 stars, every one answered.
Map Reach
First on Google Maps at its own front door for "apartments for rent tigard or".
AI Shortlist
Named in more AI answers to renter questions than any other LocalLift community we measured.
Weekly Pulse
One clear weekly report for ownership.
IN THEIR WORDS
"If you're opening a new community, bring The SocialDM and LocalLift in early. We did at Montage, and every week the whole top of our funnel moved together: Google Maps, search, social and leases. Their social content is unmatched, our team never has to chase anything, and the weekly reports give ownership a clear picture of what's working. We couldn't be happier, and we're bringing them into the launch of every new property."
Claudia, National Marketing Director, New Development, FORE Property Company
FROM THE COMMUNITY TEAM
"Renters walk in already knowing Montage. They have seen the reels, read the reviews and found us on Google before they ever call. That makes our tours warmer and our job easier, and The SocialDM team is always one message away."
Olivia, Community Manager, Montage, FORE Property Company
THE OUTCOME
One lease up is becoming the launch plan for every new FORE development.
FORE is now adding this playbook to the launch of every new property.
For a developer, that means every new community starts with renters already finding it, instead of starting from zero on opening day.
Opening a community soon?
Start where renters decide, before the doors open. We will show you where your community stands today and what it takes to be on the shortlist.
GET YOUR VISIBILITY PLANResults shown are for one community and reflect the dates noted.